John's Blog


Buying Locally

I recently read "Fast Food Nation" (I know, I'm behind the times) and I had an epiphany. I am trying to stop buying from Fast Food companies and other large corporations that offer a low price at the expense of our health and the welfare of their employees. I am now trying to do most of my shopping locally!

This is easy with things like produce. I live in Southern California where there's a farmers market somewhere every single day with amazing, fresh, local produce; but there are other items that are such a habit, they are harder to change.

I usually use Ralphs Supermarket to cater my lunches at Real Estate Offices. (for those of you, not familiar with Ralphs, it's like a Safeway Store such as Von's, Pavilions, Jewel-Osco, etc.) I recently decided to cater from a nearby family bakery called Porto's. They have 2 locations in So-Cal and are opening another. Not only was the price comparable but everybody at the presentation I gave was raving about how wonderful everything was AND I felt great because I had put my dollars back into our local economy!

I have now started searching for other local places to cater and found that many small restaurants will do this for a great price. I plan on using my local Thai place for catering next week!

Here's a link to the Wikipedia Page for Fast Food Nation (A superbly written call-to-action by Eric Schlosser)

Here's a link to Porto's Bakery (If you live in LA and you have never been there, I suggest that you give it a try. You WON'T be disappointed!)

I spend this money every week out of my marketing budget to bring breakfast, lunch, etc. to real estate offices and now I am doing my job while still supporting my local economy!

Comment balloon 3 commentsJohn LaRocca • June 17 2009 06:36PM


One of my favorite things about Southern California is the availability of fresh local produce.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) about 11 years ago

I am SURE the locals appreciate your business!!  Good for you!  Haven't read the FAST FOOD nation...the last fast food I had was a salad from Wendy's back in September. LOL!!  We grew our own lettuce this winter (a first for us), and the kids enjoyed salad more than ever knowing they had grown it from seed!! :) 

Posted by Sonja Patterson, Texas Monthly 5-Star Realtor Recipient for the Hou (Keller Williams - BV) about 11 years ago

I grew up in Los Angeles and I sure miss all the fresh produce.  I know the midwest has lots of farmland but nothing beats what I see and eat when I go back to visit.  Lucky you and keep up the good diet!!

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 11 years ago